This student project was a partnership project with E & J Gallo Winery to create a bourbon brand. The goal of the project was to create a bourbon brand for a new target market with alienating the current market of E & J Gallo Winery.
Project: Bourbon Packaging
Client: E & J Gallo Winery
Art Direction: Ashten Justus
Research & Design: Ashten Justus, Ali Collins, Emilie Brosnan, Joe Van Hove
Copywriting: Ashten Justus
Photography: Alaina Mcpherson
Model: Kerry Boganwright